About Taco

TACO (PT. Tangkas Cipta Optimal) is one of the leading interior solution providers in Indonesia. As one of the largest High Pressure Laminates (HPL) brands in Indonesia, TACO continues to invest in innovation and operations to maintain their reputation as a premium national brand. With a strong reputation and acceptance in the market, TACO has become the most recognized brand for surface products in Indonesia.

TACO offers a variety of products, including HPL, flooring, hardware, and adhesive products, that provide high-quality, accessible solutions for creating beautiful interiors and spaces. They have always taken pride in the quality, service and variety of products they offer. Their sales consultants are trained as experts to provide creative solutions to customers and ensure that each product meets their needs.

Context

PT. Tangkas Cipta Optimal wants to change their old website to be new, fresh and fast with the latest technology to support their product marketing.

Challenges

• The brand has complex product categories and everything must be displayed neatly and not make users confused.
• All content images is must display in hi resolution.
• The website must accommodate the possibility of two or more languages.
• The architecture must be ready if at any time it will be developed further.
• Many project team changes from the client side.
• We only have a little time to develop.

Our Solutions

• For UI design, another team carrying out the task has provided a solution based on the client's input and direction.
• We design websites with a modular concept. This means that the code base is created and designed to be easy to "disassemble" and scale up.
• For content management, we use third parties who are focused on Content Management System apps.
• The website also has custom made progresive image loader for delivery hi res image to the user.